Contact Coyle Media for event and ticket information.
How to get a ticket for the Team Digital Business Summit...
...even if you don't work for a team
"At large" tickets available here
Sports Marketing 2.0 is presenting three Team Digital Business Summit events this spring. (see details below) These events are intended for employees of team sports organizations and invited guests only. If you do not work for a team, but you want to attend, there will be only (5) tickets made available for “at large” attendees at each event. These tickets are offered on a first come, first served basis. If you want to be in the room with the team executives, but you don't work for a team, then the "at large" ticket is the only way to go. Remember, there are only five "at large" tickets for each event. Please reserve yours soon.
Below you will find complete description of the Team Digital Business Summit Series.
Team Digital Business Summit 2009 (Midwest, West, Northeast)
Learn how NBA, NHL, NFL and MLB clubs are making money online, and how you can too.
What is the Team Digital Business Summit?
A Series of 1/2 day, regional conferences focused on the digital side of team sports. These events have one goal: to help teams increase revenues from digital media. To do this we need all departments in the room: sales, marketing, Web, tickets and senior management. Unlike other conferences that focus on public media properties, this is all about team-level business.
| New York | Chicago | San Francisco | |
| Date | May 20 | May 28 | June 4 |
| Time | noon to 5:30 pm | noon to 5:30 pm | noon to 5:30 pm |
| Venue |
NYU - Kimmel Center 60 Washington Square S. NY, NY |
Northwestern University 210 S. Clark Chicago, IL |
"Facebook HQ" (Tentative) Palo Alto, CA - TBD |
Why should you attend? Digital remains one of the few growth areas in this down economy, but few teams are maximizing revenue from their Websites and E mail. The Team Digital Business Summit will help teams learn practical ways to cash in from digital media. The event will also help attendees build their personal networks among peers throughout pro sports.
Convenient, ½ day format: Some teams struggle to earn money from digital simply because they haven’t had time to research the market. Team execs are often too busy to attend conferences or to compare notes with their peers at other teams, let alone other leagues; and many don’t have travel budgets either. So to make it easier and to help hold down costs, we’re arranging this series of three, ½ day events in various cities across the country.
Who should attend? This is not just another technology conference. It is about team business. Digital business. Attendees will include executives from all departments: sales and marketing management, ticket sales and operations, senior management and New Media managers. This conference will reach across departments and across leagues. It'll be like an "inter-league" meeting focused on learning and networking among peers...but without the league setting the agenda. Designed by teams, for teams:
Special thanks to the following team executives who are serving on our regional host committees.
| New York | Chicago | San Francisco | |
| Host Committee |
Shripal Shah, bio, |
Jeremy Thum, |
Michael Williams, |
|
Hunter Lochmann, |
Ryan Huzjak, |
Andy Rentmeester, |
|
|
Larry Goldman |
Mike Maleski, Mgr. |
Chris Compton |
What will you learn? The summits will focus on digital sponsorship sales and social media. We will also touch on Email / CRM, E-commerce and Website operations. Much of the content will be provided by the teams themselves. We will feature real world case studies not hypothetical cases.
What do sponsors want? Teams love to learn what other teams are doing, so we’re lining up some great case studies which will be presented by team executives. But teams also need to learn what buyers want, so we are inviting a few non-team folks to help educate us about the digital media marketplace, and to help sports teams develop their sales, marketing and technology strategies.
Guest Speakers: Each regional summit will feature presentations from sports teams as well as special guests. Following is a list of our guest speakers for each event.
New York: May 20
Mike Maleski, bio, New Media Sales Manager, Cleveland Cavaliers
Jeramie McPeek, bio, VP Interactive, Phoenix Suns
Shripal Shah, bio, Vice President E-Commerce & Web Strategy, Washington Redskins
Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation
Chris Russo, bio, CEO, Fantasy Sports Ventures
Kevin Chou, bio, CEO, Watercooler
David Nemetz, bio, Founder, Bleacher Report
Jim DeLorenzo, bio, Vice President Digital Media, Octagon / Founder of Twackle.com
Ian Hall, bio, Group Director, Octagon / Sprint’s NFL Business
Jen Zick, bio, Director of Marketing, Comcast Spectacor / Fan One
Ken Park, bio, CEO, Oktane Media
Marc Appleman, bio, New Media Sports (formerly ESPN, AOL Sports, Fox Sports)
Chicago: May 28
Mike Maleski, bio, New Media Sales Manager, Cleveland Cavaliers
Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation
Kathleeen Hessert, bio, President, Sports Media Challenge
Jen Zick, bio, Director of Marketing, Comcast Spectacor / Fan One
Dave Finnochio, bio, Vice President of Content, Bleacher Report
Liz Panich, bio, Director of Consulting, The Marketing Arm
Ben Self, bio, Founding Parter, Blue State Digital
San Francisco: June 4
Chris Compton, bio, Director of Sponsorship Sales, Major League Baseball Advanced Media (MLBAM)
Russ Stanley, bio, Managing V.P. Ticket Services and Client Relations, San Francisco Giants
Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation
Marc Ruxin, bio, EVP / Chief Innovation Officer, McCann World Group
George Foster, bio, Wattis Professor of Mgmt., Graduate School of Business, Stanford University
Kevin Chou, bio, CEO, Watercooler
Jen Zick, bio, Director of Marketing, Comcast Spectacor / Fan One
Dan Kelly, bio, CEO, Bleacher Report
Kelly Perdew, bio, CEO, Rotohog.com
Sam Huston, Director of Engagement, The Marketing Arm
Program: Each regional event will be a bit slightly different from the others. Different teams. Different attendees. Different guest speakers. Different case studies. Different panelists. But all will be focused on the bottom line – making money for teams through digital media.
Pat Coyle will be your host for all three regional summit events.
Pat is President of Coyle Media and Founder of SportsMarketing20.com His mission is to help teams make money from digital.
Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, E mail and mobile initiatives.
Today Coyle Media continues to work with the Colts as well as several other teams in multiple leagues.
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News & Updates
Good Morning!
I am looking forward to seeing you tomorrow at NYU for the Team Digital Business Summit.
Here is the basic schedule for the day:
Noon - check in and lunch
Please arrive close to Noon so you have time to find your seat, and enjoy lunch before the program starts.
WiFi is available in the room so feel free to bring laptops.
12:50 Welcome - Program Begins
1pm First speaker.
In all we have 2 keynote speakers and three panel discussuons to enjoy between 1pm and 5:30pm . We will also make available ample time for networking. It will be a full afternoon.
5:45 Program Concludes
6pm Post event cocktails at nearby pub / lounge. Please stick around for an hour to unwind and debrief.
I am on my way to NYC today, but if you have questions free to call me 317 332 7878 or Email pat@coylemedia.com
Also, we have an informal "meetup" tonight at 530 at the Ginger Man in te city. Drop by if you are in town.
Best,
Pat Coyle
Founder, Sports Marketing 2.0
President, Coyle Media
